Cuervo transforms city streets into live action sports and music fiestas. Fans create teams on Facebook to gain entry into a gladiator like competition with challenges based on Tequila making traditions.

The cola wars continue with the Pepsi MAX and Coke Zero drivers in the spotlight, along with some new friends.

"Checkout", Role: Creative Director
Dir: Joe Pytka, CW: Armando Samuels, AD: Kristina Krkljus

"Pick Yourself Up", Role: Creative Director
Dir: Joe Pytka, CW: Chris Jones, AD: John Baker

"Locker Room", Role: Creative Director
Dir: Joe Pytka, CW: Ryan Lehr, AD: Stephen Chow

"Clubhouse in the Corn", Role: Creative Director
Dir: Joe Pytka, ACD: Gregg Clamppfer, AD: John Baker

The real cola taste with 60% less sugar of Pepsi NEXT is simply unbelievable. So unbelievable, in fact, that trying it makes the unbelievable seem ordinary.

"UFO", Role: Creative Director
Dir: Dante Ariola, ACD/Writer: Gregg Clamppfer, CW: Armando Samuels, AD: Kristina Krkljus

"Baby", Role: Creative Director
Dir: Joe Pytka, ACD/Writer: Gregg Clamppfer, CW: Armando Samuels, AD: Kristina Krkljus

Pepsi MAX takes every interactive iPad function to its limit, and beyond. 

#1
10 Most Innovative Tablet Campaigns We've Ever Seen
- Business Insider

Volkswagen Labs, online customization experience.

TDI Truth & Dare - Dare to learn the fascinating truth about TDI Clean diesel.

VW.com redesign

Design and customize Nike sneakers, apparel and products in a premium online shopping experience - and in Times Sq. on a digital billboard.

Snoop and Pepsi MAX share their version of a Christmas Story, Superbowl party recipes, and new year's resolutions.

Burger King continues to engage its fans by letting them give Tony Stewart a fandorsement, surprising them on Chatroulette, and rewarding them for their "talents".

Live from Los Angeles its the PC Hook-Up Show with your host Christian Lander, author of blog/book "Stuff White People Like".

Watch the latest Pepsi/X-Factor spot, look for the hidden SMS code, text the code for a chance to win tickets to the X-Factor finale.

The Nike Basketball Family runs deep, and so do the links that connect each player. The Family experience lets you explore the connections between 178 players from 30 teams and 128 colleges - from stats to shoes to colleges and teams.

Seasonal product/athlete feature updates for Nikebasketball.com.

Pepsi Throwback, a real sugar blast from the past.

Custom Pandora channels with playlists from the 60s - 90s.

Media partnership with Atari.

Global launch of Windows 7 campaign. Billions voiced their ideas about what the next Windows should be, and Microsoft actually listened.

Diet Pepsi gives its fans refreshing bite size engagements to enjoy:

Beats by Sofia - interactive YouTube video featuring Sofia Vergara sound bytes.

Dancing with the Stars choreographer Mark Ballas shows us his skills while rehearsing for Diet Pepsi's latest commercial, performing an unbelievable dance routine.

Diet Pepsi online Photo Booth

Golden Globe tweets by Sofia

Tostitos has spent a lifetime at the world’s best parties and is now sharing that party wisdom - online, on his Facebook posts and party photos, and Tweets. Tostitos knows how to party.

Subaru.com, a platform for launching new models, dissecting its core technologies, and giving users a streamlined shopping experience.

Homepage feature content design.

Online gateway for the most popular athletics brand in the world. Visual/Interaction exploration

Identity system, event signage, and website for WIRED Nextfest - a festival of innovative products and technologies.